The video advertising industry is undergoing a massive change, with more and more video advertisers coming online.
Now that the new ad rules are in place, there is a lot of attention being paid to how the rules apply to online video.
Some of the changes include more transparency around the type of content being featured, how much is spent, and what happens to the ads once they have been paid for.
Below, we take a look at the basics of the video advertising rules.
The rules for video ads The new rules allow online video companies to offer video ads in addition to traditional print ads, which are a primary source of income for many businesses.
Video ads are also now allowed to include images of people, animals, and events.
If a video ad has more than 10 minutes of video, it can include images and audio, including a voiceover and narration.
For example, this video ad features an actor who talks about his work and why he loves it.
You can find the full list of rules here.
In addition, video ads must feature a narrator.
The narrator must narrate at least 20% of the length of the ad.
For video ads that do not feature a voice, they must feature at least five percent of the duration of the ads.
If the narrator is present during the ad, the video ad must feature three seconds of voiceover.
If not, it cannot be included.
If there are multiple voices, the narrator must appear once for each voice.
For an example of a video advertisement that does not include the narrator, click here.
The new rule does not require video companies or advertisers to have a certain number of paid ads on their sites.
The minimum number of ads is still set at one video ad per week.
However, the ad rules allow video companies and advertisers to offer longer, more frequent, or longer-running ads.
For examples of longer videos that are not subject to the requirement, click on the video below to view a short clip of the new video advertising rule.
If you are a video company or advertiser and are looking to advertise, here are some tips: If you can, be sure to have all of your video ads posted on your site within 24 hours of the start of the campaign.
If your video advertising is shorter than a week, you can continue to advertise with fewer ads until your ad time expires.
For videos that have been in post for longer than a month, you will need to stop offering ads in that ad slot for a minimum of 60 days.
Video advertisers that post ads in less than a year will need at least 120 days to post their ads.
The ad rules also require online video platforms to include information about the content of the videos they feature.
For more information on this requirement, visit the FTC’s ad rule guide for video advertising.
How do I advertise online?
Advertisements must be placed in English and have a minimum audience of at least 500 people.
You may also advertise in a different language if the ads are for other than English, and you have a physical storefront that is located in a geographic location other than the one where you advertise.
Advertising must be displayed prominently in your site’s navigation bar, which can include a “video ad” section.
The banner advertising for an advertisement will appear on the banner advertising area of the site.
Video advertising ads that have not been in place for longer must be posted within three months of the end of their period of inactivity.
A video ad with less than 30 seconds of content must be limited to two seconds.
If an advertisement features an action or event that has a longer duration, the action or occurrence must have at least two minutes of narration.
If it is longer than that, it must have two minutes and 10 seconds of narration, or a minimum duration of at most 30 seconds.
Video ad companies and online video advertising platforms will have to comply with the new rules before they can offer ads on YouTube or YouTube TV.
If these companies or platforms do not comply with these new ad guidelines, the ads will not appear in the search results.