A few days ago, Snap launched a free ad-supported podcast ad-stream.
But the podcast ad doesn’t seem to be working.
If you’re on a Mac, you can’t listen to the podcast.
And if you’re using an Android phone, it doesn’t work either.
Snap’s podcast ad is a welcome innovation but I still don’t understand why it’s being blocked.
Why is this a problem?
First, it’s hard to explain how a podcast ad would be blocking.
It would appear to work fine on the iPad or iPhone.
On the iPad, it looks like the Podcasts tab would appear and you’d be able to browse the podcast in one of three different ways: by tapping the Podcast icon on the upper right corner of the screen or tapping the podcast icon in the sidebar, which appears to be a toggle.
Tap Podcasts to add to the playlist.
Tap the Podcast button to listen.
Tap a button in the bottom right corner to stop listening.
It works for the iPad as well.
On Android, it seems to be the same thing.
Tap on the Podcast tab in the upper left corner and you can browse the podcasts by tapping on the podcast button at the bottom of the app, or by tapping an audio player icon in your sidebar.
Tap it and then tap the Podcast to listen button.
It doesn’t make a lot of sense why Snap would need to ask users to add the podcast to their podcast playlist if the Podcast app already lets you do that.
But why would Snap ask for users to do that?
Why not ask users just to subscribe to a podcast?
Why bother asking them to add a podcast to the app and then say “OK, this podcast is now free?
Great, now go and listen?”
Or “Go to your library and find the podcast you want to listen to”.
That’s just silly.
Second, there are a lot more options to add podcasts to the feed, which is why it seems like Snap would be making it harder for people to listen and discover podcasts.
I have two main concerns about the podcast ads.
First, I find them distracting.
Second, they are not an entirely transparent way of displaying podcasts.
First and foremost, they’re not a “search” function.
You can’t “find” podcasts by simply tapping the “pod” icon.
It’s like having an arrow pointing to a specific episode and you’re looking for it.
It just doesn’t appear as if you have to scroll through a bunch of podcasts to find it.
But even if you do want to search for a specific podcast, you need to click on a podcast icon to add it to the library.
It makes no sense that if you just tap on the pod icon, Snap would show you a list of podcasts that are currently in your library.
And it doesn, again, make sense to keep the podcast advertising on the lower right corner and not show the podcast icons to your left or right.
The podcast ads are a big problem for podcast listeners.
It could be hard to find a good podcast to listen if you can only find podcasts in the first few slots.
But that doesn’t mean the podcast advertisers should be hiding behind the podcast banner, since it’s obvious that the podcast marketers don’t want to be seen by podcast listeners as being on the same page.
They don’t think they need to hide behind the Podcast Ads banner.
What I would like to see is the podcast advertisements be transparent and simple.
I would also like to hear Snap explain how it uses a podcast banner to deliver content to listeners.
The podcast ads also have a number of other design issues.
First off, the Podcast Banner doesn’t look like a podcast.
The font used for the banner and the content it contains is the same as the content on the front of a podcast episode.
And the “show more” and “play more” buttons are also the same font as the podcast advertisement.
Snap’s podcast banner is not a podcast but rather a podcast advertiser banner.
This is not something you want when you’re adding podcasts to your podcast library.
I’d like to know why Snap is using a podcast sponsor banner.
If Snap can’t tell me why it used the same fonts for its podcast banner and its podcast content, I’d love to see the advertiser logos on the banner.
Snap would do better to explain what it is that it is doing with its podcast sponsor banners.
If Snap can explain why it uses the same podcast sponsor logo for its sponsored podcast banners, I think the podcast advertisers could start asking questions about how they are using this banner.
And I think it’s possible that the advertisers can learn to work with the sponsor banner better than they have been with the podcast sponsor, since the sponsor banners don’t have to be exactly the same size and the advertisees could start to see a clear advantage in being able to add an