More than 50 million Irish people have used Microsoft’s Bing search engine, and more than 1 million people are registered for the Microsoft Exchange messaging app.
But in a sign of the changing nature of advertising, the company has said it plans to allow users to share their ads on social media sites, but only if they are not linked to Microsoft.
The decision comes after Facebook said last month that it was planning to allow third-party publishers to use its own ads, and Google has recently announced plans to expand its AdSense program.
Microsoft is already a dominant force in the advertising world.
It owns a majority stake in online retailer Zulily, which makes products for both Android and iOS, and owns a controlling stake in e-commerce site Snapdeal, which has a strong presence in India.
Its online advertising platform, Bing, has been a mainstay for many advertisers.
It is used by more than 5.5 million companies worldwide.
It is the company’s first foray into online advertising.
The announcement comes after the European Union ruled last month in favour of a court order banning Microsoft from imposing its adverts on third-parties, and after a ruling by a US appeals court that said Microsoft had been violating antitrust rules.
In a blog post, Microsoft said it planned to “allow third- parties to share ads on the platform” but “we will not share their content”.
Microsoft said it would allow “third-party content providers to use our services for advertising purposes”.
The blog post did not say what that means.
Microsoft’s plans follow a major shift in the way advertisers interact with their customers, in part due to a lack of privacy policies.
In recent years, it has been making a big push to become a “platform agnostic” company, meaning that it does not require any customer information to access its services.
The FTC has said that the US court decision is “not binding on us” and that it would take up the case.
The decision was welcomed by privacy groups, which have argued that it is “clear that the FTC’s interpretation of its authority over this new advertising policy is a grave threat to the Internet and the free flow of information”.
The FTC’s action came in response to a lawsuit by three US senators and an American doctor who argued that the policy violated their privacy rights.
The FTC said that Microsoft’s policy violated privacy law.
Microsoft has also launched a free online education service called My Bing, which aims to teach the “troubleshooter” of its online advertising business, its Bing Ads platform.
“In a time when our advertising business is being disrupted by the rapid growth of mobile apps and social networks, Bing Ads will enable marketers to better understand the trends and potential impact of their campaigns,” the company said.
The company said that “the vast majority of people use the Bing Ads product for marketing purposes, and that most people also use it to view and download information, and for which they are compensated.”