A Denver advertising agency that helped the Denver Broncos win Super Bowl 50 and its ads on the Pepsi Super Bowl ads have raised a $6.2 million Series A round, according to The Wall Street Journal.
The new round was led by Greentech Media, a firm that helped Denver get its Super Bowl bid approved in May.
The Denver Advertising Company (DACA), which was spun out of the Denver Advertising Group, will partner with PepsiCo, which will be paying the agency’s $5.2-million round, and The Washington Post, which is paying $1.3 million.
Denver will also hire a new chief marketing officer, according the Journal.
PepsiCo was one of the biggest bidders for the Broncos’ bid, but the company has yet to officially announce its participation.
The company is also partnering with ad technology firm AdBlock, which was hired by Denver to help improve the Denver advertising, and advertising agency Pivot, which works with Denver’s City Hall and local governments.
The DACA was a partner in Denver’s advertising agency, The Washington Advertising Group (TWA), and the Denver Public School District.
Pepsi is one of Denver’s most successful corporate sponsors, with Pepsi’s annual corporate revenue exceeding $1 billion.