More than half of all US adults say they have used online advertising in the past month, and nearly as many say they’ve seen online ads for the past year, according to a new study.
According to a survey by market research firm eMarketer, 63% of US adults have used ads in the last year, compared to 35% who have seen them in the year before.
Ecommerce giant Amazon, meanwhile, said on Monday it has launched a partnership with Facebook, Twitter and YouTube to allow customers to purchase a product in-person.
The deal, which is set to launch later this year, will enable shoppers to place a direct order for a product online with an Amazon gift card, Amazon says.
“The partnership is a great opportunity for consumers to order a product at an Amazon store, without the hassle of getting to a physical location,” said Amazon in a statement.
“We’re excited to partner with brands and brands will be able to share their ideas for future advertising campaigns.”
More than 80% of online consumers said they would use ads in 2018, according the report.
“The survey is evidence that digital advertising is here to stay,” said eMarketers research director Rob McCutchen.
“As we see consumers increasingly embracing the digital ad platform, the growth of this market is accelerating.”
The study, conducted for New York magazine, was conducted between November 8 and November 14.