It’s not the first time a celebrity has launched a marketing campaign, but the latest example highlights a new trend that is becoming increasingly prevalent.
It’s the latest trend that’s becoming increasingly common.
The trend is that celebs are starting to use their celebrity status to promote their own brands, but also to advertise to other brands, according to the research firm Brandwatch.
For example, The Real Housewives of Orange County star Teresa Giudice recently launched a new online campaign, “I Am Teresa.”
Her campaign focuses on her “special bond” with her former wife, Teresa Giudezni, who she has not been able to see since the death of her husband, Giudices’ personal assistant, Michelle Gossett, said in a statement.
Gossett and Giudicis’ son, Justin, have been the subjects of some of the most recent celebrity advertising campaigns, according the report.
Gonzalez recently launched an ad campaign, titled “The Girl in the Dress,” which promotes a new fashion line called “The Girls,” which was released in March.
The campaign features models wearing costumes that depict women with varying degrees of attractiveness, with the goal of “creating an engaging, captivating and fun experience,” according to Brandwatch’s press release.
Alyssa Milano, who stars in the sitcom “The Real Housewife of Orange Counties,” recently launched the “My First Time” campaign, which offers a special “my first time” experience, according an email from the campaign’s spokesperson.
In other cases, the celebrity campaigns are aimed at young adults, according Brandwatch, which says that younger teens and people with disabilities are particularly at risk for the phenomenon.
In one recent example, the ad campaign for Nike’s new “The Power” shoes features a teen wearing a pair of the shoes and singing the lyrics, “Just a little bit of love, just a little more,” according Brandwat.
The latest trend, though, may be something to watch for.
“In an industry where celebrities and influencers alike often have to use celebrity status in their campaigns, it’s a new and very serious problem for influencers,” Brandwatch wrote.
“While brands and influencer marketers are now increasingly using celebrity-based ad campaigns, the impact is still unclear and not without its limitations.”
According to BrandWatch, the most popular type of celebrity advertising is direct mail.
This type of advertising is often aimed at businesses or individuals that have a relationship with the celebrity or are the celebrities in the advertisement.
Brandwatch also noted that influencers and brands with a large social following are at a greater risk for this type of ad campaign.
“It is often the case that celebrities use their own celebrity status and their celebrity image to promote the brands they have a direct relationship with,” the report said.
“However, the fact that the brands and celebrities they have the direct relationship do not necessarily promote the same brand or service, could result in consumers and influences not understanding what’s going on.
These results may lead to an overall negative consumer experience.”
While celebrities and other brands have traditionally used celebrity status as a way to promote themselves, this trend is gaining traction and becoming more prevalent, according for example, to the marketing and media companies.
“With celebrities’ increasingly social media presence, brands and their brands are increasingly using influencer marketing to promote products and services that they themselves produce,” BrandWatch said.
What you need help understanding the new ad trends: