Posted April 12, 2018 08:10:53For many businesses, the adblocking software and other online advertising blockers are an indispensable tool, even if they can make it hard to get the ads you need.
In many cases, that’s because the technology and services used to block ads are often expensive, complicated and hard to understand.
“For the most part, I think that’s true,” says Dan Pincus, an ad tech and advertising strategist who specializes in ad-blocking software.
“There are a number of companies that offer ads-blocking services for a price that is just about the same as the advertising that you’re getting.
I think a lot of people are unaware of that.”
Pincus says there are plenty of free ad-block software out there, but he’s quick to point out that many don’t offer the best features.
And even though many ad-filtering services are free, they don’t guarantee that your ads won’t be blocked, he says.
“Most of the companies that are offering ads-blockers for free are using a proprietary technology,” Pincuses says.
“If you’re using one of those proprietary technology, it might not be able to block your ads.”
Ad blockers are a relatively new phenomenon in the ad market, which has historically been dominated by software like Google’s AdSense or Microsoft’s AdBlock Plus.
But a few major ad networks, like NBCUniversal’s NBCUniversal Ads and Yahoo’s AdMob, have launched their own ad blocking software, or ads-filters, which offer similar features.
In fact, many ad blocking apps include ad-screening features, such as the ability to show you a pop-up warning before a banner ad appears that asks you to stop using your app.
Ads-blocking apps also include a “block” feature that blocks a certain number of ad items from appearing on your screen, according to ad-tech experts.
Pincuses also says some ad-browsers, like AdBlock+, and ad-displaying apps like AdWords, offer a simple “block ads” option that can be activated automatically after blocking ads.
But Pinches software and services are typically far more complex and expensive than that.
“The ads are blocked, but what you can do with the ads is completely up to you,” he says, adding that he hasn’t seen any of his own ad-framing apps offer ads blocking features.
Advertisers are typically paying for the privilege of blocking ads, but that’s not always the case.
Many of the apps offered by these companies, for instance, allow users to block their own ads, or pay to have their ads appear in the ads that appear on their website.
But those ads can still be blocked by using ads-filter software, which often costs money.
Pinching the fine printThe ad blocking market has been growing at a steady pace over the past few years, says Mark Cerny, an advertising consultant who studies online advertising trends and market research.
But Cernys company, Credo, has seen a significant rise in adblocking apps over the last year, from more than 10 million ads blocked in 2015 to more than 300 million ads in 2017.
Cernys app, Cernymax, allows you to block any ads, not just those from advertisers.
It’s available for free and has a robust collection of ad-shelters.
But it doesn’t offer many options for advertisers to filter out unwanted ads.
“I don’t know of any other ad-monitoring app that is as effective as AdBlock,” Cerniest says.
He also cautions that ad-filter apps have yet to catch on with large brands, as most of them are still in beta.
He says that while some ad blockers are very good at blocking certain types of ads, others aren’t.
“There are still a lot that aren’t being optimized for,” Cerno says.
Cerno also cautes the fact that some ad blocking services don’t always offer ad-matching features that allow you to see what ads appear next to your favorite websites.
“We’re not seeing the kinds of ad matching that we’re seeing with Google’s AdsMatch or with Microsoft’s admatch,” Cernal says.
Ad-match is a feature that lets you see what kinds of ads are displayed next to certain sites, such Facebook ads or Twitter ads, in order to help advertisers find better advertising options.
It typically allows sites to determine what type of ads they need to show to get you to click on their ads.
For example, if an ad has a lot more than three ads next to it, the AdMatch app will allow you see which ads are next to the third ad and which ads aren’t shown at all.
The most popular ad-tracking service, AdBlock, lets advertisers use ad-scanning tools to filter what ads are shown to them, including all ads.
And it also