The advertising giant Facebook has faced an internal backlash over its ad policies, with some users expressing frustration at the lack of support they have received for their requests to block ads.
The company, which is owned by eBay, has said it does not have the resources to block adverts from its platform, which allows publishers to reach an estimated 30 billion people across the globe.
Its ad policies do not explicitly allow adverts to appear in news stories, but the company says it can block them.
Some users have expressed frustration with the company’s decision to allow ads to appear as an overlay in news feeds, despite having a ‘no ads’ option in its newsfeed.
Facebook has also recently added ‘in-app purchases’ to its ads.
The move comes amid growing concerns about advertising and the growing popularity of online video.
Earlier this month, Facebook removed the ability for users to block advertisements from a newsfeed, with the decision seen as a response to a user petition to do so.
However, many users felt they had been excluded from the process, and many were angered by the decision to remove the feature.
Some argued that removing the ability to block an ad in newsfeeds is not sufficient for removing the ads in the app, but that it should be allowed to be a feature.
While the company said it was unable to provide a definitive answer as to whether it would allow a block in the future, it acknowledged that the community had asked for an update to its advertising policies.
According to an internal document seen by The Times, Facebook said the company had “not yet reached consensus on this issue”, but the changes would come “as soon as we can”.
The company’s ads are seen by about 80% of users on Facebook, the document said.