Aussie real estate agents have a new tool in their arsenal – real estate ads.
The ad agency Biggles is offering to put together an advertising website to help the industry grow.
This is a new approach for agents to adopt as the industry is struggling to attract new buyers.
Agent Craig Rau said he was looking for a new way to attract people to his agency, which operates in the western suburbs of Adelaide.
“The real estate industry is in an incredibly competitive environment and people are looking for ways to diversify their income streams,” he said.
He said agents could find new ways to get paid, such as through a subscription model.
Mr Rau has been offering to make his advertising service free to members of the Australian Real Estate Association for two years.
It’s a way for people to be part of a growing industry, he said, and help agents grow.
“We want to help people who are looking to grow their business to grow, and are willing to accept less than they should be paying.”
Agent Joe Haughey is not a big fan of free advertising.
His agent business has grown to about 250 people and he’s been doing the same for almost two years now.
A year ago, he was offering agents $300 for every sale.
But now he’s offered $200.
While he’s seen some big-name agents pull back, he says it’s the industry he’s helped grow that’s the most promising.
When the advertising site opens on Friday, the Biggels team will be able to create ads for up to eight properties.
And while the site is not free, agents can subscribe to get access to more ads and offer their services for a fee.
Advertisers can also make payments through a credit card and pay via PayPal.
However, the site will also allow agents to post their own ads.
It will not be a free site, but it is open to all, so agents can advertise for any property they want.
For example, an agent who has just bought a property could post a banner ad to advertise the sale.
There is also a contact form where agents can post their offers for agents and potential clients.
In the meantime, agents have been able to advertise on their own sites, such the Biggs Real Estate website.
We have been in contact with the Biggaes team and we hope to be able have them create a real estate marketing website for us, Mr Rau says.
Biggles also has a free email newsletter where agents may sign up to get information about real estate.
One of the biggest challenges agents face is finding the right site to advertise, as many sites are not designed to attract traffic, he noted.
Many sites are very basic in design, with a single button to submit an ad, and a single form to submit a purchase.
Agent Haughew said it would be great if a more streamlined, more user-friendly website was made available.
If the Bigggles site is successful, agents could see a better revenue stream.
Real estate agents are struggling to grow and attract new clients, and many are struggling with paying the bills, so Mr Raur believes a real-time real-estate advertising site could help.
So far, Mr Haughe says he’s only paid for his agent’s advertising on the site, and his website has been generating $1,000-a-month income.
Read more about real-life advertising:Real estate advertising is booming in Australia.