More than three quarters of UK consumers spend more than £5 on mobile phone advertising a year, a new survey has found.
The findings suggest consumers are increasingly aware of the benefits of using an app and a smartphone, but the amount of time and effort that goes into them can vary depending on the context.
“We know that a lot of consumers are paying for advertising on mobile phones, but what they don’t know is how they are spending it,” said Andrew Meehan, head of research at consumer group Advertising Standards.
We know that the average consumer spends £20 on a mobile phone ad a year. “
This survey shows a significant shift in the consumer behaviour that is happening over time.
We know that the average consumer spends £20 on a mobile phone ad a year.
Mr Meeha said. “
So what are the differences?”
Mr Meeha said.
I think there’s a lot more attention paid to the amount spent on mobile ads than TV, but they do use them more, because they’re the only way people can watch TV and they don