A controversial tool that allows brands to share ads with their followers has become a popular alternative for advertisers looking to reach their audience online.
The ad-sharing platform, called Clanton, has gained popularity for its flexibility and ease of use, which can mean that brands can easily share ads to followers without having to invest time in researching a target audience.
But critics say that its simplicity has also attracted a significant amount of bad behaviour.
Advertisers can post a simple banner ad on Facebook, with a single click, and a small, click-through button to accept the offer.
The ad will appear on a small banner with the hashtag #Clanton and the name of the brand.
Clanton users can then click on the banner to view ads and purchase merchandise, without having first being connected to the company.
For a small fee, Clanton’s users can purchase items in the Clanton marketplace for as little as $5.
After that, they can share the ad with their friends, who can then share the same offer to their followers.
While the Clampons revenue is expected to grow, some are concerned about the potential impact on Clanton advertisers, who may find themselves losing revenue if Clanton becomes a more popular option.
“I think it’s a great service, but I also don’t know if it’s sustainable,” said Paul Caulkins, a social media marketing expert at the University of Toronto.
Caulkins said Clanton is also a risk for Clanton owners who have invested in a product that could be lost if it is removed from the marketplace.
And it’s unclear whether Clanton will survive the onslaught of negative feedback and negative reviews that has come with the popularity of Clanton in recent months.
Clanton has a simple sign-up process, but is limited to users in Canada, United States and the European Union.
Users must register and pay for an account to use Clanton.
After that, Clantans ads are displayed on a banner with a simple text description of the product.
Users can also create a group and use it to post ads, but the group’s rules limit the number of ads that can be posted to a single user.
One Clanton user, who goes by the handle Mr. Fluff, said he’s happy to share a banner ad with a few friends, but that he’s worried about his Clanton accounts being cut off when the Claverts advertising revenue runs out.
“I have a group of friends, and one of them told me that my Clanton account will be shut down, so I’ll have to take that down too,” Mr. Caulkin said.
“I’ve been on this project for a year now, and I have a ton of friends that I can share my Clanto ads with, and they’re all happy with the service.”
The Clanton creator is hoping that Clanton can grow to become a viable online advertising platform, as it has for other popular social media platforms like Facebook and Twitter.
As more brands begin to integrate Clanton into their digital advertising efforts, the potential for abuse is high.
In a recent report by market research firm eMarketer, the majority of social media users believe that a product or service can be abused for profit without a reason.
According to eMarketers findings, about 90 per cent of the respondents said they would be concerned if Clandons ads were used for profit, including 70 per cent who would be afraid to share their own ads with others, as would more than 80 per cent if they knew they could be charged.
“Clanton is a tool that could have a very negative impact on brands,” said Peter Wootton, the director of marketing at eMarkets.
“The platform has been used by the likes of Nike, Starbucks, and even Facebook to target targeted audiences.”
Advertising and marketing companies have been trying to get Clanton off social media for some time.
The company is still using its own ad-free platforms to advertise.
Facebook removed its Clanton advertising from the social network in December, after the social platform faced criticism for allowing users to promote content without paying a fee.
Despite this, Clandon remains an integral part of the social media landscape.
If Clanton continues to grow in popularity, it will be a major disruption to the advertising industry and one that will likely impact Clanton as it grows in popularity.
With files from the CBC’s Stephanie Hui