More than half of Australian newspapers are spending more on advertising than they are on the content, according to a new report.
The Australian Financial Review has compiled a list of the most expensive newspaper advertising campaigns in the world, with more than 50 advertisers on the list.
“The number of newspapers paying more for advertising than what the content should cost to produce has exploded in recent years,” according to the report.
“Over the last decade, the Australian public has been left with the same newspapers as before the NBN was rolled out in 2010.”
One of the advertisers is a company called Global Advertisers.
They have been targeting the same people, using the same ads and the same tactics.
“They are targeting people who are not very interested in their brand but they are interested in buying it,” Mr Kibbey said.
“I don’t think anyone would dispute that.”
There’s been a lot of push back from consumers and the community, they say ‘well you should not be paying for that’,” he said.
A spokesman for Global Advertisements said it did not pay for any of the content in the Australian newspaper adverts.
The same company also produced a report in 2017, finding that over half of newspapers had ads in their news pages that were not paid for. “
While we may have an interest in seeing more digital news published, we don’t pay for it and it is our responsibility to ensure the content is in line with our editorial guidelines,” he said in a statement.
The same company also produced a report in 2017, finding that over half of newspapers had ads in their news pages that were not paid for.
They found that more than 70 per cent of those were from the US-based news network ABC News.
They were paid for content that was published on their website, but not in print or online.