A year ago, advertising was a major topic of discussion.
It was the topic of countless discussions in every industry, as ad agencies and advertisers battled for the most lucrative contracts.
Today, advertising is an almost daily conversation.
A huge number of advertising agencies and marketers are now using ad networks like Google and Facebook to promote their campaigns.
While the most popular advertising campaigns are being driven by Google and Instagram, the competition is fierce.
Here are some of the most successful campaigns on offer.
Advertising is one of the fastest growing industries in the country.
In just a few short years, ad spending has increased from €13.6bn to over €100bn, according to the Advertising Industry Data Corporation (AIDC).
The ad industry is worth €18.8bn to the Irish economy, according a recent study by the Association of Irish Publishers (AIP).
In 2017, the industry generated €3.4bn in tax revenue and €3bn in revenue from licence fees, according the Association.
While these figures are impressive, they don’t take into account all the money spent by businesses and individuals.
In 2016, the AIDC estimated that the total advertising market for Ireland was €23bn.
According to the AIP, in 2017 the number of businesses employing in advertising increased by 3.6pc, while total advertising spending increased by 9.3pc.
In addition to the economic benefits that come with an effective advertising campaign, advertisers are also able to gain a competitive edge.
The AIDT has estimated that by 2020, the total amount of advertising revenue generated in Ireland will be over €10bn.In 2016, €6.9bn was spent in the Irish market, and that number will grow by over €15bn in 2020.
In 2018, the average cost of an advertisement was €3,621 and an average time spent was 10 minutes, according an AIP report.
These figures may seem impressive, but they are far from the full story.
Advertisers spend money on advertising because they are willing to pay more for advertising, said Brendan Coates, Director of the Irish Advertising Association.
In Ireland, the cost of advertising is typically set at between €20 and €30 per impression.
This is a fair price to pay for a high quality product, and if a consumer is looking for something that is more affordable than that, they will pay a premium for it, Coates said.
However, a high advertising cost is only one factor to consider when deciding whether to advertise.
In addition to paying the right amount for advertising to deliver the best value for money, advertisers must also consider the quality of the message and the content delivered to their target.
In 2017 alone, advertisers spent over €1.3bn on a variety of advertisements, according TOI’s latest study, The State of Advertising in Ireland.
These costs are paid by companies across all sectors, including:The most expensive advertising campaign is usually the one that is driven by the largest advertisers, according ToI’s survey of advertising spend, which covers advertising by media, digital and traditional businesses.
This year, there were more than 500 advertising campaigns that were more expensive than the average advertising spend of €1,400.
Companies such as Coca-Cola, General Motors and PepsiCo are the most prolific advertisers in the industry, but this does not mean they will always be the biggest spenders.
Advertorials by the likes of Adweek, GQ, BuzzFeed and The Wall Street Journal also make up a significant proportion of the market, which also includes companies like Verizon, Netflix, Amazon, McDonald’s and Target.
The number of advertisers in Ireland grew by nearly 2pc in the last financial year, with total spend growing by 6pc.
Despite the economic success of the industry and the significant amount of money that is spent, there is still a long way to go in terms of quality and content.
As part of the AIC’s 2018 Report Card on the State of the Advertising Economy, the Association’s report called for further improvements in the quality and advertising content of advertising campaigns, as well as the effectiveness of advertising to target the right people at the right time.
According ToI, there are over 10,000 businesses across the country advertising.
These businesses account for around 10pc of the overall advertising market.
The most effective advertising campaigns will also have an impact on the wider economy, said Coates.
This means that advertising campaigns in Ireland are going to have an economic impact on businesses across a wide range of sectors, and they have an important role to play in supporting the economy and job creation, according Coates.
“I don’t think it’s too much of a stretch to say that advertising will have an effect on jobs in the long run,” he said.
Advocates are pushing for greater standards and transparency around advertising campaigns.
According, the Advertising Council of Ireland, it is imperative that all businesses adhere to the new Advertising Code of