You’re a woman who spends a lot of time in the company of other women, but that doesn’t mean you’re not still a target for ad campaigns from male-dominated industries like fashion and advertising.
In addition to ad campaigns for men, some advertisers have also used their power to buy women’s emotions and thoughts.
In a new study, researchers from the University of Chicago looked at how male-controlled companies manipulate emotional information and found that the men they worked with often bought more than the women they worked for.
“It’s a little shocking to me that this could happen, because when you’re working in a male-centric space, that’s how you’re going to get those emotions and experiences that other people don’t have,” said Katherine Eberly, an associate professor of business and public policy at the University at Buffalo.
“When you’re a female working in an industry where you’re the target of men, that means that it’s actually going to impact your career and your future.”
In this new study Eberle and her colleagues analyzed data from an online platform that tracks how companies are using emotional data to manipulate the emotions of their users.
For their study, the researchers examined data from a social media platform that allows users to interact with brands and other businesses.
They found that brands were using this data to create emotional advertisements, often targeted to a specific demographic.
One of the advertisers who purchased more emotional ads than the other companies on the platform was a male designer, and he paid $1,000 per day for that time.
“We saw that men were buying more emotional information about women than they were buying about men,” Eberl said.
The researchers also found that a similar pattern was observed among men in a large, highly-regarded business, a tech company with a reputation for innovation and talent.
Eberley said that the researchers found that this pattern was also occurring at the company’s headquarters, where employees were told to interact more with male colleagues.
This pattern of buying emotional data was not just a one-time event, she said.
“It’s not just one product.
It’s a systemic problem that is going on all over the world.”
Eberly said that this type of manipulation of women’s emotional information could lead to negative outcomes for women and the world.
She called on companies to take steps to prevent this type and to address the issue head-on, including training employees in how to identify and deal with this type, and better data collection.
Eberson also said that it is important for companies to acknowledge that they may not always be able to stop all these ads, and that it might be better to take the steps necessary to curb this behavior.
If you or someone you know needs help, call the National Suicide Prevention Lifeline at 1-800-273-TALK.
The Lifeline is a free 24-hour crisis hotline available in every major metropolitan area.