It’s an issue that’s been around for quite some time now, but it’s finally starting to become more mainstream thanks to Google’s latest ad campaigns.
The search giant has spent years working to develop ad strategies that are more effective and targeted at the masses, and one of its latest campaigns has been a big hit.
The first campaign, which has since been rebranded as Google’s ‘Brand Sense’, has had its audience increasing by over 90 per cent in the past year, according to the ad agency CAA.
The first Google campaign, ‘Brand Awareness’, has been credited with boosting sales by up to 20 per cent, according the agency.
This is due to the fact that it shows brands that they’re more visible, engaging and in demand, said the agency’s VP of global advertising, Andrew Smith.
“The brand awareness campaign helps brand owners and marketers understand what people actually want, and how their brand works, so they can target their campaign accordingly,” he said.
The ad campaign was first introduced back in December 2016, and has since spread to many other markets across the world.
“We have seen a number of campaigns come and go across different industries and brands, and Brand Sense has continued to be a significant driver for the growth of brands,” said Smith.
Google has since introduced a new campaign that features celebrities such as Ellen DeGeneres, who recently tweeted that she uses the product ‘BrandSense’, which makes her look more professional.
In this campaign, the ad campaign director for Google’s Australian office, Chris Smith, uses the hashtag #brandsense to introduce the campaign.
He explains that the brand is part of Google’s digital marketing strategy, and this helps the company to target consumers who are likely to respond to the brand awareness message, and who will buy more items.
“If you think about how we all want our brands to be recognised in the media and in the world, that’s the ultimate goal,” Smith said.
“So it’s really important that we’re seeing the success of Brand Sense.
According to Smith, Brand Sense is one of the most effective brands marketing campaigns around, as people actually purchase more from the brand than from other brands, which in turn makes it more likely that they will be buying from that brand in the future.””
In a brand context, it’s a good thing, because it shows that people really like what we do and they care about it.”
According to Smith, Brand Sense is one of the most effective brands marketing campaigns around, as people actually purchase more from the brand than from other brands, which in turn makes it more likely that they will be buying from that brand in the future.
“When we talk about Brand Sense, it can actually mean the difference between success and failure for brands,” he explained.
“Brand Sense has a really big impact on what brands look like in the marketplace, because when people see their brand on the web, they actually buy more of the brand,” he continued.
This is the third Google campaign to feature celebrity endorsements, with the first being in May, when actress Scarlett Johansson tweeted that her ‘Brand Sensitivity’ campaign was working well with her husband, actor Brad Pitt.
Other popular brands that have also featured in Brand Sense campaigns include Google, Starbucks and Apple.