McDonald’s is spending millions on advertisements to urge Americans to stop buying their fast-food meal and instead eat their own, as the company prepares to launch a new breakfast menu.
The ad campaign, which will run across the country on Sunday and Monday, asks viewers to consider the potential consequences of buying an unhealthy breakfast.
“McDonald’s is giving Americans the chance to start eating healthier and save money on their daily lives,” McDonald’s spokesman Matt Hockenberry said in a statement.
“Our new breakfast product, The Big Mac, will help us provide more choice and affordability to Americans and help keep our customers happy.”
A McDonald’s spokesperson said the breakfast menu will not include cheese or bacon.
The breakfast menu includes a breakfast cheese burger, a bacon burger, the chicken and egg omelet and an omelette with eggs and cheese, according to the company’s website.
The company also has launched a new, bacon-flavored version of its classic breakfast drink, the Big Mac Double.
The new product will be available at McDonald’s restaurants nationwide on Sunday, and Monday.
In addition, McDonald’s has announced that it is ending its advertising partnership with the national television network ABC News, saying the network’s decision to cut ties with the advertising agency is “based on its recent decision to sever its relationship with the National Public Radio.”
McDonalds has previously said the move is driven by cost.
McDonald, the world’s largest fast-casual restaurant chain, has struggled to keep its breakfast menu afloat amid declining sales and the growing popularity of other options, such as breakfast sandwiches.
The Big Mac Breakfast menu, a product that’s been sold at McDonalds restaurants since the mid-1990s, is marketed to families as an alternative to a typical breakfast, a staple of American families.
It’s also a popular meal for young children.
McNutt, a research firm that analyzes advertising data, said in September that McDonald’s breakfast menu sales fell for the second consecutive year, after a nearly three-year rebound.
The firm also said McDonald’s had been losing market share to chains such as Subway and Panera Bread, which have expanded breakfast menus.
The Associated Press contributed to this report.